1. Data Protection

Alex Annen Photography (hereinafter “the Photographer”) is committed to preserving your privacy and undertakes to process your personal data confidentially, in accordance with the Federal Act on Data Protection (FADP) and this privacy policy.

All information collected from the alexannen.com website or any other contact with the Photographer (social media, emails, telephone) is subject to this policy.

For personal data (data that directly or indirectly identifies a natural person) that you or third parties provide to us, Alex Annen Photography is responsible for processing within the meaning of the FADP.

2. Collection and Processing of Personal Data

The collection and processing of your personal data occurs during each contact with the Photographer, particularly in the context of providing photography and video services. Only data necessary for the provision of a service is collected.

The data collected may include: surname, first name, postal address, email address, telephone number, company or organization name, as well as any information transmitted via the website contact form.

You may visit the alexannen.com website without providing personal information. In this case, only technical access data (anonymized IP address, browser type, pages viewed) is collected for statistical purposes and website improvement.

3. Processing Purposes

Your data is processed only for the following purposes:

– Contract execution and management of the business relationship (quotations, invoicing, delivery)

– Response to your inquiries via the contact form

– Maintenance of proper functioning and improvement of the website

– Client communication: information about the Photographer’s offers, services, and news

– Anonymized statistical analysis of website traffic

4. Transmission of Data to Third Parties

The collected data may be transmitted to third parties only to the extent necessary for the execution of a service (for example, printing laboratory, delivery service). These third parties are required to protect your data and use it only for the specific purpose assigned to them.

If third parties are located in countries that do not guarantee a level of protection comparable to Swiss law, the transfer will only be carried out on the basis of standard contractual clauses or your consent.

Outside of these cases, your data will not be transmitted, sold, or transferred to third parties, except in the case of legal obligation (request from a competent authority) or your express consent.

5. Cookies and Tracking Tools

The website uses cookies to ensure its proper functioning, optimize user experience, and analyze traffic. A cookie is a small file stored on your device when visiting the website.

The types of cookies used are as follows:

– Essential cookies: necessary for the website to function.

– Performance/analytical cookies: used via Google Analytics to measure audience and improve the website.

You can configure your browser to refuse cookies or be notified when they are sent. However, certain website features may no longer be available.

5.1 Google Analytics

The website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. and Google LLC. Google collects information about visitor behavior (visit duration, pages viewed, geographic region) through performance cookies.

The data exchanged with Google is not, in principle, personal data. However, it cannot be excluded that Google may draw conclusions about the identity of visitors by associating them with other data. By using this website, you consent to the processing of your data by Google in accordance with Google’s privacy policy. The collection and use of data by Google is not the responsibility of the Photographer.

5.2 Social Media

The website may integrate plugins or links to social media platforms (Instagram, LinkedIn, etc.). If you activate these plugins, your data may be collected by the relevant social network in accordance with its own privacy policy. The Photographer’s responsibility in this regard is excluded.

6. Data Retention

Your personal data is retained for as long as necessary to fulfill contractual obligations or for the purposes pursued by the processing, and beyond in accordance with legal retention obligations (particularly the 10-year accounting obligations under Art. 958f CO).

7. Your Rights

In accordance with the FADP, you have the following rights:

– Right of access: obtain free information about your stored personal data, its origin, its recipients, and the purpose of its processing.

– Right of rectification: request the correction of inaccurate data.

– Right of deletion: request the erasure of your data, subject to legal retention obligations.

– Right of objection: object to the processing of your data for marketing purposes.

– Right to portability: obtain the transmission of your data in a structured and commonly used format.

You also have the right to contact the Federal Data Protection and Information Commissioner (FDPIC).

8. Data Security

The Photographer takes all reasonable technical and organizational measures to protect your data against loss, destruction, unauthorized access, modification, or disclosure.

Data transmission over the Internet (for example by email) may present security vulnerabilities. Absolute protection of data against access by third parties cannot be guaranteed.

9. Contact

For any questions regarding the protection of your data, you may contact:

Alex Annen Photography

c/o Alex Annen

Chem. de la Cornache 1

1753 Matran

info@alexannen.com

10. Modification of the Privacy Policy

This privacy policy may be modified at any time and without notice. The latest version published on the website shall prevail.

Alex Annen Photography – 1753 Matran – March 2026