Visual identity and communication materials for the Others company.

The company needed a coherent set of materials for their press files and festival applications. I designed a hybrid approach, photo series and video productions, built to work together and embody what Others stands for on stage.

The challenge was to translate their world visually: that fusion of Krump, Contemporary, Popping and Waacking, a rock’n’roll attitude carried by dancers who don’t fit into any box. The photos are static, with strong presence. The video captures movement. The two respond to each other.

A project where photography is not an illustration but an extension of the company’s art direction.