Visual identity for the album Face Me Now by the artist The Great Alone.

The challenge was to build a coherent visual world capable of carrying the intensity of the music across every format: album cover, press photos, social media. Not just beautiful images, images that work.

I built the series around two poles. A high-contrast black and white, hard, physical, that leans into the artist’s presence and uses shadow to create tension without artifice. And deep red visuals, more abstract, where the silhouette becomes almost a symbol. The two registers respond to each other and form an immediately recognisable whole.